Oakley, an American professional sports eyewear brand founded in 1975, has continuously broken through the technical barriers in the field of eyewear for 50 years. It has more than 1,000 patented technologies and is loved by many top athletes.
This year, Oakley sports series eyewear continues to innovate, launching the CYBR DYNO&ZERO series inspired by future trends, as well as the commemorative Ellipse to celebrate the brand’s 50th anniversary.
Ellipse uses exclusive patented technology, is more ergonomic and aerodynamically designed, focuses on extremely clear visual experience, wearing stability and all-weather comfort, and is particularly suitable for high-intensity sports scenes such as running and cycling.
The CYBR DYNO&ZERO series adopts a frameless lightweight design, which is as light as three A4 papers. It fits the skin comfortably and naturally when worn.
The temples and nose pads are made of Unobtainium® hydrophilic and non-slip material, and are matched with breathable lenses to effectively prevent sweat and heat from affecting vision.
The series is also equipped with Prizm™ color management technology and Alt Iridium lenses, which significantly improve color contrast and optical accuracy, and maintain a stable and clear field of vision regardless of strong light, dust or high-speed sports environment.
The 50th anniversary Ellipse pays tribute to the classic oval frame design of the 1990s and is committed to creating a comfortable experience suitable for all-day wear.
In order to let the public experience the excellent performance and charm of Oakley sports glasses up close, the brand set up the “Visual Creation Kinetic Challenge” exhibition area in Huashan Cultural and Creative Park today and tomorrow.
Through three interactive levels of running speed competition, explosive jumping and extreme reaction, the public is invited to experience the upgraded performance of frame stability and visual reaction speed.