In 2011, Ron Dorff debuted in a humble boutique in the Marais district, aiming to disrupt the glaring absence of sophisticated sportswear in the luxury market. At a time when sportswear was rife with logo mania, the brand offered carefully crafted must-haves that prioritized quality fabrics and precision tailoring over flashy branding.
Now present in 200 countries and with flagship stores on the global fashion stage from Park Avenue to Paris, Ron Dorff has become the go-to brand for discerning shoppers seeking sportswear that does double duty.
The brand’s trajectory reflects the shifting paradigm of luxury menswear. As co-founder Claus Lindorff told L’OFFICIEL in a 2022 interview, customers are increasingly incorporating Ron Dorff garments into their daily wardrobes, wearing them from morning meetings to weekend getaways. This organic evolution from pure sportswear to elevated essentials showcases the brand’s savoir-faire in marrying Swedish functionalism with a sophisticated French flair.
Ron Dorff’s Spring/Summer 2025 collection boldly departs from its Scandinavian roots with the launch of the Mogador Escape collection, inspired by the sunny landscapes, windswept coastline and ancient medina of Essaouira, Morocco. The collection stays true to Ron Dorff’s minimalist philosophy, while introducing luxurious cotton and silk blends to satisfy the high-end traveler’s pursuit of lightweight luxury.
The color palette is a postcard from Morocco’s Atlantic coast – deep ocean blues, reminiscent of Essaouira’s famous port, are punctuated by citrus and sage tones. The careful combination of luxurious fabrics such as cotton silk, terry cloth, linen and poplin shows the brand’s understanding of the lifestyle that repeats its customers.
For the globetrotting connoisseur who travels between Manhattan and Morocco (or any luxury resort), Dorff’s latest collection strikes a careful balance between performance and sophistication.