It may be time to put away your brightening concealer, because the latest TikTok-fueled beauty trend is actually about accentuating dark circles rather than hiding them.
If people used to go to great lengths to cover up their flaws, the new trend is about intensifying them, or even creating flaws that weren’t there in the first place. The TikTok beauty community has been copying this “sleep deprivation” look since the start of the new year, using darker shades of concealer and eyeshadow sticks to create dark circles.
Sara Carstens, a TikTok user who demonstrated the trend and quickly went viral, explained in a video that she participated in the trend to accept her dark circles and show that dark circles can also be a beautiful feature.