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\$30 Blush Worn by Sarah Jessica Parker Sells 1 Million Units

by Tina

Go big or go home, right?

Maybe that’s what Sarah Jessica Parker and her makeup artist were thinking when they were shooting for the third season of Just Like This. Why?

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Because Merit Beauty co-founder Elaine Offers Woulard used three blush shades that are so hot that they’re even hotter than the love triangle between Carrie Bradshaw, Mr. Big, and Aidan in the Sex and the City multiverse.

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The Flush Balm Cheek Color is so popular that it’s sold 1 million units since its launch. Cameron Diaz just wore it at Paris Fashion Week, while Dakota Johnson lit up the red carpet at Cannes with her flushed cheeks. It was also worn at the premiere of SJP’s second season.

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The Merit Beauty Flush Balm Cheek Color is creamy, easy to apply, and blends easily even after it’s on your face. The finish is also satiny and silky, which fits perfectly with the dewy, shimmery summer glamour, and is more natural than matte powder.

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It’s small enough to fit in your purse or carry-on. Thankfully, it can be applied with just your fingers, so you can leave your brushes at home. The gold, reflective packaging also doubles as a mirror in an emergency, so you can save the hassle of a brush, too.

Merit divides the blush colors into three categories: “Pop,” “Neutral,” and “Classic Pink.” Almost all of the colors are currently in stock, including Stockholm, Fox, and Playful. The press release mentions that Parker created a “rosy pink finish” with these colors.

“This is one of the best products I’ve ever used,” one customer wrote. “This blush is small and portable, so it’s easy to take with you. I use it as blush, eyeshadow, and lip balm!”

“I’m amazed by the texture, and it makes me look radiant in addition to giving me a natural, beautiful flush. This is definitely one of my favorite blushes,” said another reviewer.

TL;DR: This blush is definitely worth a spot in your makeup bag, so head over to Merit Beauty to stock up on the Flush Balm Cheek Color! And keep reading to see more of SJP Merit Beauty’s most glamorous products.

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