Dior’s lip oil collection has been a hit with beauty lovers in recent years. The lip oil series has been popular for several years and has led the lip oil trend that has swept the beauty industry in recent years. However, Dior’s latest makeup product belongs to another category: Diorshow Overvolume Mascara.
The eye-enhancing product was launched in mid-April and quickly became a hit with consumers due to its 24-hour long-lasting formula and exclusive brush. Its ingredients include D-panthenol, a pro-vitamin B5 that is often used in beauty products to promote skin hydration and in hair care to make lashes soft and shiny.
The Diorshow Overvolume Mascara brush has petal-shaped bristles that can make lashes look thicker and more volumizing, which complements this powerful formula. The bristles at the tip of the brush can help separate lashes or modify fine lines. It only comes in one color: deep black.
The new mascara retails for $33 and is available online at the Dior website and at other beauty retailers like Ulta, Macy’s, Sephora, and more.
The mascara has already been a hit with celebrities, including at this year’s Met Gala, where guests donned their finest ensembles to celebrate the theme of “Black Dandyism.” Guests at the French fashion house chose to use the new mascara on their big night.
Anna Sawai — who was paired with Zendaya that night — made a stunning appearance at the Diorshow Overvolume on Monday night, with her makeup done by Yukari Obayashi Bush.
Jenna Ortega wore a Balmain Rule gown designed by Olivier Rousteing, while Mélanie Inglessis went for a sexier look with the new Dior product.
On the skin-care front, Dior launched new products in early May, including new $84 eye patches emblazoned with the brand’s monogram; a foaming cleanser; and a multi-use lip balm in limited-edition packaging.