Christian Dior Parfums announces the opening of its first standalone fragrance and beauty boutique in North America, located in Manhattan’s SoHo neighborhood.
A new milestone for the brand, the Dior Perfume & Beauty boutique will feature an evolving retail concept that showcases new collections and brand experiences based on seasonal changes. The first exhibit, titled “Dior Dream Ball,” is a nod to the 2024 global holiday collection advertising campaign starring Anya Taylor-Joy.
The design concept of the new boutique pays homage to the heritage of Dior’s first boutique in Paris in 1946 and the brand’s legendary headquarters at 30 Avenue Montaigne.
At the heart of the boutique, customers will find a central display area showcasing Christian Dior La Collection Privée fragrances, seasonal makeup and skincare. The store also offers a bespoke haute perfume experience crafted by Creative Director of Perfumes Francis Kurkdjian, showcasing iconic fragrances such as Miss Dior, J’adore and Sauvage.
In addition to the fragrances, the boutique also features Rouge Premier couture lipsticks, created by Peter Philips, Creative and Image Director of Dior Makeup. The store also features an intimate consultation area where customers can explore personalized fragrance and makeup services.
Starting today, customers are welcome to visit the new boutique at 109 Greene Street.