Dior is having a moment to honor extraordinary women. Maria Grazia Chiuri has been incorporating feminist themes into every show for over three years as creative director. Two weeks ago, Dior launched a new makeup campaign starring supermodel Bella Hadid.
Now, Dior is celebrating the powerful spirit of its newest makeup ambassador, Jorja Smith. The Grammy-nominated artist is about to take the music industry and the world by storm.
Smith’s appointment comes on the heels of her recent Grammy nomination for Best New Artist. Her songs “Blue Lights” and “On My Mind” as well as “I Am,” which she wrote and performed with Kendrick Lamar for the Oscar-winning Marvel movie Black Panther, have been a hit with fans and music alike.
The acknowledged rising soul star was recently featured in the “We Love France” special issue of L’Officiel Paris magazine. Her resume is growing, so this news is not surprising. Smith has quickly won critical acclaim for her Grammy and Mercury Prize-nominated songs, as well as two Brit Awards the soulful musician has already scooped up, and her new role at Dior marks a continuation of her multifaceted ambitions.