As the temperature rises in summer, the foundation mudslide has become a nightmare for many women who put on makeup. They put on makeup in the morning, but it becomes dull and faded in the afternoon. Instead of removing the entire makeup and reapplying it.
Many young Japanese girls nowadays are beginning to pursue a more relaxed foundation, no longer pursuing exquisite beauty blindly, and creating a just right complexion is more beautiful!
Cosmetics industry players have found that young people of Generation Z prefer to show a natural makeup. Instead of applying layers of makeup in the summer when makeup is easy to fade, they maintain the UV protection that the skin should have, while adding just the right complexion, which is more real and natural. Many Japanese girls no longer spend a lot of time pursuing exquisite and flawless makeup.
In order to meet consumers’ yearning for “natural beauty”, various “beauty sunscreens” in the Japanese beauty market have become popular and become the new favorite of Sakura girls. The best-selling product in Japan, “La Roche-Posay Water Clear Brightening Sunscreen Primer SPF50+PA++++#New Rose Honey Cream”.
It grasps the needs of Asian girls for light, bare and bright makeup products, while taking into account the highest anti-UV sunscreen protection. It combines skin beautification, sunscreen, anti-oxidation and other multi-effects in one bottle. It has become the most popular beauty sunscreen champion among Japanese girls since its launch.
This year, the Rose Honey Cream has been upgraded. Not only has the protection power been greatly improved, but it also achieves the function of sunscreen and maintenance. It uses up to 8 high-efficiency sunscreen filters to exert the strongest anti-UV protection power, from PPD21 to PPD29. According to clinical evidence, the full-band sunscreen protection power is up to 16 hours.
In addition, the skin care, anti-oxidation and brightening technology developed in Japan is added, with vitamin CG + vitamin E to exert the dual effects of anti-oxidation and tender skin, making the overall skin condition significantly brighter; with LHA octyl salicylic acid to help the skin strengthen metabolism and renewal, accelerate skin rejuvenation, and help the skin condition smooth and delicate.
The rose color specially formulated for Asians can correct dull skin problems and create a pink and radiant skin. In addition to being used as a sunscreen, it can also be used directly as a primer before makeup. After finishing the sunscreen, you can pair it with pressed powder or loose powder to make the makeup look more natural and translucent.
Japanese niche brand AHRES regards the skin as soil, and believes that by adjusting the skin’s moisturizing ability and maintaining the balance of bacteria on the skin surface, the skin’s self-reliance can be cultivated.
To cultivate healthy and stable skin quality and continue the brand’s “soil beauty” skin care concept, AHRES has launched two new products, “Light Transparent Anti-UV Sunscreen” and “Light Sensing Tinted Primer”.
Among them, AHRES “Light Sensing Tinted Primer” mixes sunscreen ingredients and powder in the emulsified layer, and is coated with a beauty serum made from roselle fermented liquid as the base.
Therefore, it is more skin-friendly and close to the skin, preventing ultraviolet rays while locking in skin moisture. The natural skin color can blend with the original skin, softening pores, and presenting a delicate and translucent makeup effect.
Continuing the beauty sunscreen trend, SK-II has launched the new “SK-II Radiance Total Sunscreen SPF 50+ / PA ++++” and “SK-II Radiance CC Cream SPF 50+ / PA++++”, boasting a 5-in-1 skin-care effect. In addition to transparent sunscreen, it also launches two tones, natural skin and rose pink, to naturally enhance the good complexion of the original skin color.
In addition to the unique ingredient PITERA™, the product also contains niacinamide and the brand’s exclusive ingredient “Bisabolol PRO” composed of bisabolol and butanol, which has a calming and soothing effect. A touch of it will give off a high-end skin-friendly glow, becoming a light makeup choice for many Japanese girls to simplify the tedious makeup process in summer.
To meet the different needs of consumers, SK-II has launched three color numbers, designed according to skin color and skin problems, which can accurately correspond to brightening, modifying and even skin color. The light-rich all-effect sunscreen (colorless) provides simple and complete UV protection and can be used alone or layered.
The light-rich CC cream (natural skin) is suitable for natural and flawless makeup, skin with yellowish skin tone or spots; the light-rich CC cream (rose pink) can neutralize cool-toned skin, enhance visual brightness, and can also be used for local highlighting.