There’s a new edible beauty trend in town called the “jam lips.” Not to be confused with the jelly lips that were popular in the spring, jam lips say goodbye to a sheer, glossy finish and go for reds, browns, and burgundies. The products used to create the jam lips look do have a glossy finish, but the gloss doesn’t overpower the jam hue.
This trend is perfect for summer and can serve as a transition to the richer berry tones of fall and winter. The jam color still has a lightweight texture, making it wearable in warmer weather.
To achieve this latest beauty trend, you’ll need to go with raspberry tones and toasted brown tones, and can choose between a glossy or matte finish depending on the wearer’s preference.
For a glossy finish, a lip oil or gloss is ideal, such as Clinique Pop Lip + Cheek Oil in Black Honey or Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss.
For a subtle, sheer finish, a lip balm is best, such as Le Chouchou Lip Softening Balm or Mario Badescu Acai and Vanilla Lip Balm.
For a full matte look, you’ll need a matte lipstick or a matte lip gloss. When it comes to finding the right products to embrace this trend, it’s important to choose products that will help keep your lips hydrated. Remember: whether it’s skincare, body care or lip care, hydration is always key.
The best thing about beauty trends is that they can change or re-interpret with the seasons. Read on to see our spring and summer jam lip makeup recommendations to help you nail the jam lip makeup trend this spring and summer.
Plump
For a glossy look, Buxom’s Plump & Shine Lip Oil is enriched with hydrating peptides to leave lips feeling smooth and non-sticky. It also contains plumping ingredients to make lips appear fuller and reduce the appearance of fine lines and wrinkles.
Buxom Full-On Lip Oil, $25.95, Buxom
Clinique
Everyone, including their mom, can’t wait to get their hands on Clinique’s Full-On Lip & Cheek Oil in Black Honey, which is a steal. It creates a light, shimmery finish and is infused with nourishing oils. It’s a two-in-one product that works on both lips and cheeks in one swipe.
Clinique Full-On Lip & Cheek Oil Black Honey, $27, Clinique
YSL Beauty
YSL Beauty’s Loveshine Lip Oil is an ultra-hydrating lip product that plumps and makes lips appear fuller and glossier. It smoothes lips and is infused with hyaluronic acid for lips that need extra hydration. It comes with an oversized applicator for quick and easy application.
YSL Loveshine Volumizing Lip Oil, $30, YSL Beauty
Eadem
Eadem Le Chouchou Lip Balm gently exfoliates lips for smoother, softer-looking lips. Available in five buildable shades, this lip treatment means you can choose the intensity of your lip color to your liking.
Eadem Le Chouchou Lip Balm, $24, Eadem
Mario Badescu
Mario Badescu’s Acai Vanilla Lip Balm nourishes and revitalizes lips. Formulated with plant oils, it leaves lips hydrated without feeling greasy, even for sensitive lips. Contains vitamin E to help lips maintain their natural glow.
Mario Badescu Acai & Vanilla Lip Balm, $8, Mario Badescu
Christian Louboutin
Christian Louboutin Rouge Louboutin Loubibelle Lip Oil makes lips feel luxurious. Available in four shades, this lip oil helps lips stay hydrated and plumped for 24 hours. Layer with other lip products for a hydrated, shiny look.
Christian Louboutin Rouge Louboutin Loubibelle Oil, $74, Christian Louboutin
Fenty Beauty
Fans may have to wait a little longer for her next album, but Rihanna made sure they remember her with the Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss.
She broke the internet when she announced her makeup brand, and this lip product has been a Fenty Beauty must-have. It moisturizes the skin and elevates the look with a shimmery texture.
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil, $26, Fenty Beauty
Valentino Beauty
Valentino Beauty Puffer Gloss is a natural lip plumper that achieves similar results to lip plumping without the need for injections. It lasts long and provides all-day comfort and moisture, without the dries of other lip products.
Valentino Beauty Bubble Lip Gloss, $38, Valentino Beauty
Pound Cake
Available in two shades, Pound Cake’s Cake Theory Lip Balancing Oil restores your lips’ natural color while enhancing moisture and radiance. The lip oil reduces the appearance of hyperpigmentation (yes, lips get hyperpigmentation, too) and Fordyce spots. Inspired by color theory and color filters, this product is designed to even out your lips’ natural color.
Pound Cake Cake Theory Lip Balancing Oil, $22, Pound Cake
Ami Colé
Ami Colé Lip Balancing Oil pampers and nourishes your lips. The long-lasting formula plumps and hydrates your lips, ensuring they stay radiant all day long.
Ami Colé Lip Treatment Oil, $20, Ami Colé