Guangwen Society will hold a joint pop-up store “SEONGSU TREND COLLECTOR ~ Seongshui Fashion Festival ~” involving 9 Korean brands at the event square on the 8th floor of Matsuya Ginza. The event will be held from June 4th to 9th. Currently, the official website of the “K-POP Department” of Gwangmunsha is selling admission tickets.
This event is a new activity project carried out by the “K-POP Department” of Guangwen Society. This department has been committed to publishing photo albums of Korean artists and spreading Korean trends and culture. The event venue presented the street landscape of the Seongsu area in South Korea, which is the birthplace of Korean trends. A total of 9 brands have settled in this time, including those making their debut in Japan.
Among the brands making their debut in Japan are towel brand テト (TETO), which debuted in 2023, and unisque fashion brand ムッ (MUUT), which opened its flagship store in Seishui in March this year. And select stores from holy water such as コンシュームプロダ ト (consume product) are included. In addition, women ‘s clothing brand シエンヌ (SIENNE), which has boutiques in Seongsu and Hannam-dong, and Korean lifestyle brand ハピアー ート (HAPPIER MART) will also be featured in the pop-up stores.
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