2025 is going to be even more exciting, as luxury brands expand their presence in New York City with new stores. Last year, high-end brands opened stores in areas from Soho to Fifth Avenue, giving people in the Big Apple more shopping options.
New York’s retail scene continues to evolve, with a mix of luxury flagships and innovative concept stores that offer something for everyone from fashion lovers to beauty enthusiasts to design lovers. In these must-see shopping destinations, customers can enjoy the latest collections, cutting-edge collaborations, and immersive experiences in these carefully designed shopping landscapes.
Soho, Fifth Avenue, and the Meatpacking District are where luxury brands are making their first appearances. Brands like Chanel and Louis Vuitton will expand their presence with new flagships, while emerging brands will also make their official debuts in New York with their first flagship stores. Grace Ling, for example, made a splash with its February launch. All in all, one thing is certain: the retail stores of the future will define the New York shopping landscape in 2025.
Marina B’s first flagship store is set to open at 673 Madison Avenue. The intimate jewel-box boutique will officially open on April 12, coinciding with Marina B’s 50th anniversary celebrations.
The store will highlight the brand’s iconic Trisolina and Ondine collections—a modern take on Marina Bulgari’s signature 1980s aesthetic—as well as one-of-a-kind jewelry pieces. Customers will also be able to collaborate on custom jewelry in the new store.
L’Agence officially unveiled its new flagship store at 956 Madison Avenue on March 28. The multi-level, 4,400-square-foot space offers an immersive shopping experience that perfectly captures the brand’s luxurious aesthetic.
From signature denim and ready-to-wear to swimwear, shoes and accessories, the flagship store has everything you need. The experience is further enhanced by personalized service and private shopping appointments with expert in-store stylists.
To celebrate the brand’s arrival on the Upper East Side, fashion director Tara Rudes-Dann hosted a cocktail party attended by VIP guests including Martha Stewart, Chanel Iman, Taylor Hill and Sai De Silva.
On Thursday, March 27, Australian luxury brand Camilla opened its first boutique in New York at 1015 Madison Avenue. The new store will be Camilla’s sixth boutique in the United States, following locations in New Jersey, California and Miami. The store is inspired by New York and reinterprets Camilla’s iconic “Curiosity Hotel” concept, including custom wallpaper, hand-decorated tapestries, a champagne bar and a unique train installation.
Prada continues its expansion in New York – this time, Prada has opened a new menswear boutique at 720 Fifth Avenue. The current store at 724 Fifth Avenue will focus on womenswear as well as Prada’s high jewelry Eternal Gold collection.
The new menswear boutique spans two floors, totaling 13,000 square feet, and offers everything from ready-to-wear to shoes and accessories. The store features black and white checkered marble floors, a nod to Prada’s first Milan flagship store in Galleria Vittorio Emanuele II. The store also introduces the brand’s “made to measure” service and a new “bespoke” experience, allowing customers to customize their own clothing in the store.
Luxury womenswear brand Proenza Schouler has opened a new flagship store at 153 Mercer Street in SoHo. The brand is committed to providing customers with an immersive experience, reshaping the traditional retail landscape and transforming it with a museum-like aesthetic. The store, designed by Kate McCollough, is inspired by a gallery and invites customers to embark on a journey to explore the brand’s collections.
Gianvito Rossi’s new flagship boutique has officially opened after moving to 729 Madison Avenue. The new store has two floors and presents the brand’s newly upgraded brand concept to loyal customers. As soon as customers step into the store, they are enveloped by its exquisite interior space.
This is the fifth flagship store for Gianvito Rossi, following stores at South Coast Plaza, Bal Harbour in Miami, Bloomingdale’s in New York and Crystal Palace in Las Vegas.
Lalique has reinterpreted its global flagship store “Maison d’Artiste” to fit the urban aesthetic of New York. The French crystal brand has opened a new flagship store in the former Chopard Mansion on New York’s Upper East Side. The store pays tribute to the brand’s heritage and the grandeur of the five-story townhouse, ushering in a new era for the brand.
Customers can experience the brand’s heritage, including carefully designed venues such as Veranda d’Essences, Salon d’Exploration, Bar & Lounge, etc. To mark this special occasion, the brand has designed a “Manhattan necklace” that reinterprets René Lalique’s 1894 drawing of the New York skyline, set with nearly 850 diamonds totaling nearly 12 carats.
Golden Goose is pleased to announce the opening of a new store in the Meatpacking District. Bringing a sense of community and artisan spirit to New York, the store features a Co-Creation Bar, where customers can customize their products, and a Con Amore Corner, where customers can customize gift wrapping. There is also a Con Amore Cart, where customers can enjoy dessert or coffee.
Turkish brand Misela has opened its first flagship store in the United States at 25 Bond Street. The luxury handbag and travel accessories brand was founded in New York in 2008 and has since expanded globally. 16 years later, the brand returns to its roots and creates a limited-edition collection, the New York Capsule Collection, to mark the occasion.
Parfums de Marly opens an immersive space that adds a touch of Parisian sophistication to Madison Avenue. Designed by French designer Hubert de Malherbe, the French boutique is inspired by the lost Château de Marly. According to a press release, the brand invites customers to take a “journey through time, art and scent.”
Ludivine, a luxury womenswear brand, has opened its new flagship store on Madison Avenue at 73rd Street. Since 2006, Ludivine has been committed to providing customers with a stylish selection of designer clothing and is known for its brands such as Golden Goose, Gabriela Hearst, Khaite and Auralee. The opening of the new flagship store is Ludivine’s commitment to creating a personalized shopping experience for each customer.