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Eres Adds Parisian Glamour to Activewear

by Tina

When it comes to swimwear, Eres is always ahead of the curve. Its timeless designs, made from premium fabrics, hug the body’s curves for a sophisticated silhouette that’s perfect for lounging poolside or strolling on holiday. Founded by Irène Leroux, the brand has been committed to design and quality since 1968, always with a focus on women and their bodies.

Eres’ deep understanding of its customers’ needs has led to its expansion into lingerie, beachwear and even homewares. Now, the swimwear specialist is ready for a new challenge: sportswear – and we’re ready for it.

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Launching just in time for Spring/Summer 2025, Eres’s activewear collection marks a natural evolution for the French brand, merging its heritage of refined swimwear and lingerie with the demands of modern sports. As such, the collection represents a continuation of Eres’ signature values.

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“From the outset, our goal was clear: to create a collection that combines technical performance with sophisticated sophistication, while maintaining the understated elegance that is Eres,” says CEO Sophie Waintraub. Designed to accompany women in all aspects of their lives, the collection blends performance and style with effortless elegance, allowing the wearer to feel powerful, beautiful, and fully themselves.

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After trying the pieces on, it’s easy to see that the foundation of the collection is its materials. Drawing on the designs of Eres’ renowned swimwear, the new collection’s premium fabrics offer a unique second-skin feel that is both breathable and supportive. This thoughtful construction is more than just fabric, it’s a philosophy. “At Eres, performance and design go hand in hand.

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The fabric we chose is truly innovative: it’s stretchy, breathable, and offers the perfect amount of support while being incredibly soft next to the skin,” says Waintraub. Made in Italy, the fabric is designed to hug the body’s curves while also following its movements without being restrictive. “This level of quality means a lot for everyday comfort and performance,” she adds.

After trying them on myself, I can say that the luxurious fabrics aren’t the only thing that’s great about Eres’ new activewear collection. As with the brand’s swimwear and lingerie collections, the stunning fabrics are paired with equally stunning designs. From asymmetrical necklines to elegant cutouts to interwoven back details, each piece is crafted to elevate your athletic style while providing comfortable support.

“Clothing needs to be functional as well as glamorous, making women feel comfortable, beautiful and powerful,” adds Waintraub. “Technical comfort is all about attention to detail: delicate pleating, architectural cuts, contrasting seams and backs—everything is designed to flatter the figure,” she says.

The stars of the roughly 30-piece collection are the bodysuits and jumpsuits. Inspired by dancewear, the eight jumpsuits stand out not only for their second-skin softness and sophisticated cuts, but also for their sculptural silhouettes.

Whether it’s the ankle-length Kathrine bodysuit (my personal favorite, available in black, nude and a chic two-tone), or the bikini-effect Bethany jumpsuit, I can guarantee it’s a confidence booster—I’ve never felt cuter when I was sweating. Eres’ activewear styles support and accompany users wherever their wellness journey takes them.

“We believe that every woman has the right to be free. Whether it’s fitness, yoga, or anything else, every movement is hers and an expression of her freedom and well-being,” says Waintraub.

While the collection is athleisure-focused, of course, the new activewear collection is also designed to accompany women as they navigate a diverse lifestyle. As the lines between activewear and everyday wear blur, Eres understands the need for a versatile wardrobe.

“Our pieces are designed to move with you, while also being layered, mixed, and worn all day. From super fitted cardigans to pleated tops and fleece separates, everything in the collection can be worn to the yoga studio, at home, or even for a casual outing in the city,” says Waintraub. Personally, I can already see myself pairing this with a body-hugging sweatshirt, oversized sunglasses, and a chic tote for a Sunday outing.

As we look forward to the brand’s next expansion, it’s safe to say that this collection is already a hit. Its blend of French elegance, understated femininity, timeless color palette and clean cuts perfectly captures the brand’s core identity and perfectly captures its vision for the Eres woman.

“Each new collection embodies our vision of femininity – one that is strong, free, confident and encourages women to fully express themselves in Eres,” says the CEO. As the brand continues to expand into multiple exciting categories, one thing remains constant: Eres’ unique DNA: beauty and functionality coexist in harmony.

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