Since its establishment in 2017, the Korean emerging designer brand emis has quickly captured the hearts of Korean idols in less than 8 years.
BLACKPINK member Jisoo’s favorite “small face artifact” is emis’ baseball cap. The retro and simple style makes her love it and become a must-have item for private clothes.
Goddess Han Suxi (also translated as: Han Suxi) has also carried emis’s tote bag many times when traveling abroad.
Even the “human Barbie” Korean super singer SOMI who recently came to Taiwan, brought emis’s leopard print tote bag with her when she came to Taipei, which shows her deep strength in the Korean idol circle.
After opening a pop-up store in Taiwan last year (2024), the brand has finally officially entered the Taiwanese market, and its first store is located on Green Garden Road, C&M Eslite, Taichung.
The brand name emis comes from the abbreviation of “Every Moment Is Special”. It focuses on baseball caps and various bags. With the support of Korean idols, it has become one of the most popular fashion brands in Korea.
Last year, emis came to Taiwan to hold a two-week pop-up event, setting a sales record of more than 10 million yuan. Now, emis has officially landed in Taiwan. The counter design has also been carefully designed to echo the visual design of Qinmei’s iconic ecological vegetation wall.
The black and white color scheme is the main axis, with a vegetation wall behind it and a bright red emis iconic small face baseball cap hanging above it, becoming a striking memory point.
The new store specially introduced the latest Korean hot style “embroidered love baseball cap” this season, which cleverly combines the brand slogan with the love code to create a cute atmosphere.
The brim is cut to fit Asians, presenting a “zero retouching” face modification effect, which is the finishing touch for fashionistas’ summer wear. Retro bowling bags are also the brand’s recent hot styles. The distressed textured fabric is embellished with white contrasting lines, and the soft lines and curved contours complement each other, presenting a retro visual effect.
The latest rose series accessories outline the romantic atmosphere of summer, including crescent-shaped armpit bags and headbands, which add the finishing touch to the look.
The front of the armpit bag incorporates rose elements, paired with a small and exquisite three-dimensional ribbon, and the back is embroidered with the brand logo details, which is low-key yet romantic.
The rose headband uses seersucker striped fabric to create a natural texture. Whether it is tied in the hair or used as a bracelet or bag decoration, it can bring a refreshing and sweet breath to the summer.
To celebrate the opening, from now until the 11th, there is no limit on the amount of consumption. Complete the designated tasks to get exquisite gifts such as mobile phone holders, brand stickers, or brooches.