Augustinus Bader announced Wednesday that its newest product is a concentrated serum called Elixir.
The new formula is designed to improve fine lines, skin tone, texture and elasticity, effectively combating visible signs of aging and promoting healthy skin. Ingredients include an upgraded version of Augustinus Bader’s proprietary TFC8 complex, niacinamide and collagen. The product is priced at $550 for a 30 ml bottle.
“TFC8 is a highly intelligent, science-backed complex that directs key nutrients and powerful ingredients to the cells that need them most,” co-founder and professor Augustinus Bader told L’OFFICIEL in an email.
“Think of it as a GPS for your skin: it provides the right support to trigger the skin’s natural repair and renewal processes. Rather than forcing change, it works with the skin’s own intelligence to deliver real, lasting improvements.”
After two years of development and 25 iterations, Bader says the product is “the brand’s most concentrated formula yet.” (That’s reflected in the $550 price tag, which is hundreds more than its sunscreen or famous Rich Cream.)
Some users saw results within days of use, including firmer, more radiant skin. Others saw more dramatic results in eight weeks, with noticeably fewer wrinkles, according to clinical trial data.
Elixir has a creamy, viscous texture, similar to some lightweight creams, and is best used like a serum. Apply after cleansing (toner optional). Then, apply moisturizer, eye cream, and sunscreen.
“What continues to inspire me is the ability to translate cutting-edge biomedical research into smart, high-performance skincare that truly supports the body’s innate functions. We are constantly pushing the boundaries of delivery systems and cellular communication to unlock more possibilities,” the professor continued.
Elixir’s effectiveness “comes from the skin’s own innate intelligence. It doesn’t override the skin’s natural functions, but rather enhances them by adapting to the skin’s needs and responding accordingly.”
It’s been a busy year for Elixir brand launches, with a mask and hairbrush in February and a sunscreen in March.