Recently, the global consumer demand in the international luxury market has slowed down, and performance has fallen sharply. The cosmetics industry is also facing challenges, but some brands stand out in the sluggish market.
Swiss luxury skincare brand LA PRAIRIE is one of them, becoming the only beauty brand in Taiwan to achieve double-digit growth in performance last year and this year.
Among them, its most expensive longevity secret series and the popular item for attracting new customers, the anti-gravity essence, have both achieved an increase of more than 30%.
How to firmly grasp the hearts of high-end consumers in the fiercely competitive luxury skincare market?
LA PRAIRIE Taiwan General Manager Cai Mingxun pointed out an important key: “The best way for customers at the top of the pyramid to understand the brand’s luxury spirit is to experience the exclusive skincare treatment of The Art of Beauty in person.”
LA PRAIRIE exclusive skincare treatment is only held twice a year. It is a luxury ceremony tailored for brand VIPs, and only a very small number of VVIPs are invited each year.
This year, LA PRAIRIE Summer Platinum Care Skin Care Treatment not only upgraded the treatment, but also launched three new luxury rituals, including natural crystal stone eye massage, Ayurvedic Kangsha stick to help eliminate fatigue and stress, and relaxing head massage at the end of the treatment.
This treatment was also held in the presidential suite of Asia’s top hotel for the first time, allowing customers to fully experience the deep repair brought by the brand’s top skin care series, and have the opportunity to be the first to experience the ultimate hand skills and ritual aesthetics centered on the annual blockbuster “The Secret Cream of Eternal Life”.
In order to provide a better luxury care experience, the brand invested more than 10 million to build the “LA PRAIRIE Global Concept Skin Care Center”, designed by the Swiss architect Stana Pijunovic team, to create private consultation rooms and skin care spaces, and reserve the most comfortable space in every service link.
This year, the summer platinum exclusive skin care treatment moved to the hotel’s presidential suite for the first time. From the layout of the venue to the color of the ambient lighting, all details have been carefully planned, striving to receive guests in a high-standard immersive atmosphere.
LA PRAIRIE incorporates three new tactile rituals into the treatment design, including natural crystal stone eye care, which uses the customer’s selected fragrance to correspond to the exclusive energy crystal to start deep relaxation from the eyes; Ayurvedic Kangsha stick massage combines Eastern purification wisdom with Western contour shaping to activate the skin’s internal circulation
The head relaxation massage at the end of the treatment accurately relieves the fatigue accumulated in the mind and nervous system of modern people for a long time, and puts a gentle end to the treatment.
All three treatments are perfectly integrated with the brand’s new and unique Swiss Glacier Flow Technology. Through a smooth and rhythmic massage path, the forehead, cheeks, contours and neck are accurately connected to improve the efficiency of skin care product introduction.
The brand’s skin care legend is reproduced in the Swiss Clinique La Prairie Anti-Aging Care Center, introducing LA PRAIRIE’s star masterpiece “Eternal Secret Cream”, and using the brand’s three pinnacle works – Platinum Rare Essence Ampoule, Platinum Rare Injection Mask Set and Eternal Secret Cream. Every time you touch the skin, it is an anti-aging journey that directly hits the origin of the skin.