Despite his controversial and high-profile past, designer Marc Jacobs’ upcoming beauty launch is certainly a step in the right direction. The Shameless Youthful-Look 24-Hour Lasting Foundation SPF 25 will be available on Friday, with 29 different skin tones and 29 different makeup models.
“They judged me by my shade, a mixed race, to acknowledge my importance…” model Ke’Andra Samone said of the collection, which she said successfully created a shade for her “golden and olive” complexion (340 yen, in case you were wondering). Fellow models Lily Nova and Tess McMillan, who have fairer skin tones, also praised the collection for being suitable for all skin tones.
The foundation has already received many praises for its 24-hour wear and SPF protection, which is essential for all skin types. As for the name? It’s said to be taken from the tattoo on the designer’s chest, which, you guessed it, reads “Shameless.”
As competitors like Fenty Beauty, Clinique, and Lancome take the lead in foundation lines, Marc Jacobs Beauty is starting to follow.