American fashion brand TORY BURCH and Swedish candy brand BonBon have joined hands to create a new limited edition joint series.
This time, TORY BURCH draws on the texture and flavor of classic soft candy, and incorporates colorful childlike fun and candy colors into the design vocabulary, bringing a series of shoes, bags, clothing and accessories that exude a sweet atmosphere and youthful style, adding highlights to daily looks.
TORY BURCH and BonBon once joined forces at the 2021 Fashion Week, when TORY BURCH invited BonBon as one of the brands for the market theme conference. After many years, the two parties have cooperated again to launch a design that injects candy texture and color.
This joint series breaks the design framework of traditional bags and jewelry, cleverly using curved contours and candy packaging-like visual language to create color combinations and accessory shapes such as marshmallows, mints, and hard candies.
The use of light colors creates a playful atmosphere, and the dopamine-colored bags exude a pleasant style, easily becoming the highlight of casual matching.
The Fleming mini decorative drawstring bag in the image advertisement is embellished with sweet colors such as candy green and pink, and is embellished with leather chains and classic brand symbols, transforming the sweetness on the tip of the tongue into a cute and romantic fashion accessory.
Founder and Creative Director Tory Burch also transformed her favorite BonBon signature flavors – salty licorice and sour fish candy – into eye-catching accessories such as earrings and pendants; the limited edition packaging bags and dust bags also continue BonBon’s brand language, interpreting colorful innocence with iconic pink and blue.
In addition to sweet bag styles, Miller pendant sandals are also inspired by the colors of BonBon sour candies, paired with pendant accessories inspired by skull frosting candies, using light colors to depict the taste of the tip of the tongue.
Another Kira sports sandal pays tribute to the soft banana-flavored marshmallow. The material presents a cloud-like visual effect, which is fun and comfortable, injecting a touch of playfulness into daily wear.
This joint series continues the resonance between TORY BURCH and BonBon in daily happiness. With the spiritual slogan “Growth is not the only answer”, it allows candy to be separated from childhood memories and become another way for contemporary women to express their own style.