27-year-old Hollywood actress Sydney Sweeney has an angelic face and a devilish figure. In recent years, she has become popular with “High School 18+” and has become a new generation of sexy goddess.
She is also one of the leading actors in the much-discussed “White Lotus Hotel”, and her future is promising.
Recently, she has once again become the focus of Hollywood in an unexpected way. She cooperated with the male soap brand Dr.Squatch to launch a limited edition joint “Bathwater Soap”.
Not only did she really use her own bath water to make soap ingredients, but she also relied on the humorous and sexy brand spirit to make this product called “Sydney’s Bathwater Bliss” sold out in seconds. It caused heated discussions before it was launched, and it undoubtedly set off a buying frenzy after it was launched.
At noon on Friday (6th) in the United States, this soap priced at US$8 (about NT$240) was officially launched. The limited edition of 5,000 soaps was sold out in just a few seconds, and the second-hand price soared to more than US$700 (about NT$20,975).
Due to the large number of visits, the website once showed “delayed for 250 minutes”, turning this product, which was originally just a joke, into a real consumer craze.
According to the New York Times, the inspiration for this soap came from a joke made by Sidney Sweeney after a long interaction with the brand. John Ludeke, vice president of brand marketing, said: “She is a partner who dares to challenge boundaries and has a unique style.”
We also hope to break consumers’ single imagination of “functional bath products”. The soap itself uses a mixture of pine bark, scrub sand and moss, exuding the scent of “morning wood” to create a fresh and masculine bathing experience, but Sidney Sweeney’s bath water is added to the raw materials.
Recently, when Sydney Sweeney appeared on the red carpet of the new film “Echo Valley”, someone asked about this. She smiled and said, “That’s what I would do.” “It’s really weird in the best way, and I like it myself.”
During the conversation, she also mentioned, “I’m very happy to see everyone’s heated discussion.” Although this move has triggered some public opinion backlash, questioning whether it is suspected of objectifying women and hyping controversy, more fans believe that this is precisely a true portrayal of Sydney Sweeney’s “knowing how to play” and “not afraid of crossing the line.” On TikTok and Reddit, “American version of PTT” and “#SydneySoap” have become hot search tags.
Some people shouted “This is the NFT in the bathing industry”, and some people joked “I finally have the opportunity to share a bathtub with her.” This not only makes the Dr.Squatch brand more popular, but also re-establishes Sydney Sweeney’s position as a sexy spokesperson.
In recent years, Sydney Sweeney has not only shined on the screen, but also actively engaged in film and television production and scriptwriting. And promoted from actor to producer.
This cross-border cooperation not only successfully created topics, but also showed how she combined personal charm with business strategies to open up a new role for women in the entertainment and marketing industries.
Starting from a piece of soap, she used a “sexy and playful” way to prove that she is not only a female star, but also a helmsman leading the contemporary cultural trend.