In the ever-changing beauty trends of 2025, eye makeup is always the key to showing personality and charm. Mascara, as the soul of eye makeup, can instantly give eyes a charming glow and make the eyes more attractive. Prime Lashes has launched many outstanding mascara products this year. Which ones can stand out and become the favorites of beauty lovers? Next, let us reveal the 12 best Prime Lashes mascaras in 2025.
10 Most Popular Girl Makeup 2025
1. Natural Glow Makeup
In 2025, the natural glow makeup is still in vogue. This makeup focuses on enhancing your natural beauty. First, choose a lightweight and hydrating foundation that matches your skin tone perfectly. Apply it evenly to create a smooth base. Then, use a high – quality concealer to cover any blemishes or dark circles. The key is to make the skin look flawless but not overly made – up.
For the cheeks, a peach – toned blush is a great choice. Apply it gently to the apples of your cheeks to add a healthy flush. When it comes to the eyes, a neutral eyeshadow palette with shades like beige, light brown, and a hint of shimmer can be used. Sweep the lightest shade all over the eyelid as a base, then apply a slightly darker brown in the crease to add depth. Finish with a coat of volumizing mascara to make your eyes stand out.
For the lips, a nude or light pink lip gloss will give you a natural and glossy look. This makeup is perfect for daily wear, making you look fresh and beautiful.
2. Glamorous Smoky Eye Makeup
The glamorous smoky eye makeup has made a strong comeback in 2025. Start with a primer on your eyelids to make the eyeshadow last longer. Then, choose a set of eyeshadows in dark colors like black, charcoal, and deep purple.
Apply a black eyeshadow on the outer corner of your eyelid and blend it inwards. Use a charcoal eyeshadow to soften the edges and create a seamless transition. Add a touch of deep purple in the middle of the eyelid for a pop of color. Line your upper and lower lash lines with a black eyeliner for a more dramatic effect. Finish with several coats of mascara to make your lashes look thick and long.
Pair this smoky eye with a bold red or deep – plum lipstick. Keep the rest of the face relatively simple, with a light – coverage foundation, a hint of blush, and highlighter on the high points of the face. This makeup is suitable for evening parties and special occasions, making you the center of attention.
3. Soft Pastel Makeup
Soft pastel makeup is one of the top trends in 2025. It gives a dreamy and delicate look. For the base, use a dewy foundation to create a fresh – faced appearance. Conceal any imperfections as usual.
When it comes to the eyes, choose pastel – colored eyeshadows such as baby pink, light blue, and mint green. Apply a light blue eyeshadow all over the eyelid as a base. Then, use a baby – pink eyeshadow on the inner corner of the eyelid to add a pop of color. You can also add a bit of mint – green eyeshadow in the crease for a more dimensional look. Line your eyes with a white or light – colored eyeliner to make your eyes look bigger and brighter. Finish with a coat of clear or light – colored mascara.
For the cheeks, a soft pink or lavender blush will complete the look. Apply it lightly to the apples of your cheeks. And for the lips, a light – colored lip balm or a sheer pastel – colored lipstick will work well. This makeup is great for spring and summer, giving you a sweet and charming look.
4. Euphoria – Inspired Makeup
Inspired by the hit TV show Euphoria, this makeup is all about bold colors and glitter. Start with a full – coverage foundation to create a smooth canvas. Conceal any blemishes and dark circles thoroughly.
For the eyes, the possibilities are endless. You can use bright colors like neon pink, electric blue, and vivid green. Apply a bright eyeshadow base all over the eyelid. Then, use a glittery eyeshadow in a matching or complementary color on top. You can also create unique shapes with eyeliner, such as wings, triangles, or hearts. Line your eyes with a colorful eyeliner and add false eyelashes for a more dramatic effect.
On the cheeks, use a high – pigmented blush in a bright color like coral or fuchsia. Apply it generously to the apples of your cheeks. And don’t forget the highlighter! Use a glittery highlighter on the high points of your face, such as the forehead, cheekbones, and nose. For the lips, a bold and glossy lipstick in a bright color will finish off the look. This makeup is perfect for festivals, parties, or any time you want to make a statement.
5. Minimalist Makeup
Minimalist makeup is still popular in 2025, especially for those who prefer a simple and understated look. Begin with a tinted moisturizer or a light – coverage foundation to even out your skin tone. Use a concealer only where necessary, such as under the eyes and on any blemishes.
For the eyes, a single – shade eyeshadow in a neutral color like taupe or light gray can be applied lightly on the eyelid. A thin line of brown eyeliner on the upper lash line will add a bit of definition. Finish with a coat of natural – looking mascara.
For the cheeks, a very light dusting of a neutral – toned blush is enough to add a hint of color. And for the lips, a nude – colored lip balm or a sheer nude lipstick will give you a natural and moisturized look. This makeup is suitable for work, school, or any casual occasion, making you look put – together without being too over – the – top.
6. Vintage – Inspired Makeup
Vintage – inspired makeup has made a big comeback in 2025, with different eras serving as inspiration. If you’re going for a 1920s – inspired look, start with a porcelain – like foundation. Use a red – toned blush to create a dramatic cheek color. For the eyes, use a dark – colored eyeshadow to create a smoky effect, and line your eyes with a thick, black kohl eyeliner. The eyebrows should be thin and arched. Finish with a bold, red lipstick.
For a 1960s look, a light – colored foundation with a matte finish is ideal. Use a bright, bubble – gum pink blush on the apples of your cheeks. The eyes are the focus, with a thick, winged eyeliner and false eyelashes. The eyeshadow can be in a light, shimmery color like silver or light blue. The eyebrows are kept thin and well – groomed. And for the lips, a pale pink or nude lipstick is a great choice. This makeup is perfect for themed parties or when you want to add a touch of old – world charm to your look.
7. Sun – Kissed Makeup
The sun – kissed makeup gives you a healthy and radiant look, as if you’ve just come back from a tropical vacation. Start with a foundation that has a golden undertone to mimic a sun – kissed complexion. Apply it evenly all over the face.
For the eyes, use a bronzy – colored eyeshadow. Apply a light bronzer all over the eyelid as a base, then a slightly darker shade in the crease to add depth. You can also add a bit of gold – colored glitter for a more glamorous touch. Line your eyes with a brown eyeliner and finish with a coat of mascara.
On the cheeks, a rich, bronzy blush is essential. Apply it to the cheekbones, temples, and the bridge of the nose to create a sun – kissed effect. You can also add a bit of highlighter on the high points of the face for a glow. For the lips, a nude or light – pink lipstick with a hint of shimmer will complete the look. This makeup is perfect for summer days, beach parties, or any time you want to look effortlessly beautiful.
8. Dewy – Finish Makeup
The dewy – finish makeup is all about having a fresh and glowing complexion. Start with a hydrating primer to prep your skin. Then, choose a dewy – finish foundation. Apply it with a damp beauty sponge for a seamless and natural look. Conceal any imperfections as needed.
For the eyes, use a cream – based eyeshadow in a neutral color like champagne or light beige. Apply it all over the eyelid for a smooth and shimmery base. You can add a bit of a darker eyeshadow in the crease for definition. Line your eyes with a black or brown eyeliner, and finish with a coat of volumizing mascara.
For the cheeks, a liquid or cream blush is a great choice. Apply it to the apples of your cheeks and blend it well for a natural flush. Then, use a high – quality highlighter all over the high points of your face, such as the cheekbones, forehead, and nose. For the lips, a glossy lipstick or lip balm will give you a dewy and moisturized look. This makeup is suitable for any season, making you look radiant and healthy.
9. Color – Blocked Makeup
Color – blocked makeup is a bold and trendy look in 2025. It involves using two or more contrasting colors on different parts of the face. For example, you can use a bright orange eyeshadow on one eyelid and a deep purple on the other. Start with a primer on your eyelids to make the eyeshadow colors pop. Apply the orange eyeshadow on one eyelid from the lash line to the crease, and the purple eyeshadow on the other eyelid in the same way. Blend the edges well.
You can also color – block the cheeks. Use a bright pink blush on one cheek and a bright peach blush on the other. Apply them in a circular motion on the apples of your cheeks. For the lips, choose a lipstick color that complements the eye and cheek colors. This makeup is for the bold and adventurous, perfect for fashion shows, art events, or when you want to show off your unique style.
10. Monochromatic Makeup
Monochromatic makeup is a sophisticated and elegant look. It means using one color or different shades of the same color throughout the makeup. For example, if you choose a pink color, you can use a light pink eyeshadow on the eyelid, a medium – pink blush on the cheeks, and a dark – pink lipstick on the lips.
Start with a foundation that matches your skin tone. Then, choose a color family that suits you, such as pink, peach, or brown. For the eyes, apply the chosen color eyeshadow all over the eyelid. You can use different shades of the same color to add depth. Line your eyes with an eyeliner in a matching color.
For the cheeks, apply the blush in the same color family. And for the lips, choose a lipstick or lip gloss in a shade that coordinates with the eyes and cheeks. This makeup gives a harmonious and put – together look, suitable for formal events or when you want to look refined.
Conclusion
The above is a detailed introduction to the 12 best Prime Lashes mascaras in 2025. From everyday models that create thick curls to special models that shine and attract attention, each one is unique and meets the needs of different makeup and occasions. Whether you are pursuing a natural and fresh look or want an exaggerated and gorgeous look, you can find your favorite choice in Prime Lashes’ products.