The popular Korean girl group (G)I-DLE officially announced this month that it will remove the letter (G) symbolizing “female” and change its name to i-dle.
Seven years after its debut, i-dle has already established a golden signboard with its strong strength and influence, and its development has been highly valued by the agency.
Member Song Yuqi’s commercial appeal is particularly outstanding. At present, she has become the object of favor of many international brands. Not only does she serve as the spokesperson for FENDI, she also officially signed a contract with the American fashion brand TORY BURCH at the end of 2024. The cumulative number of endorsed brands has reached more than 15, which can be called the “Queen of Carrying Goods”.
Recently, Song Yuqi shared her daily life in front of the camera. From bedtime clothes to morning milk breakfast, daily work, sports and fitness to home makeup removal, every link is naturally integrated into the brand she endorses, forming a “24-hour implantation” promotion method, showing her super brand integration ability.
Since becoming the spokesperson for TORY BURCH, Song Yuqi has cooperated for more than half a year, and the latest image advertisement is now fully online. In the advertisement, she changed into multiple outfits, walking between the sunny swimming pool and the blue sky and white clouds, showing a relaxed and comfortable dressing atmosphere.
She also followed the fashion trend and performed the “tank vest” style that has become popular again in recent years. One of the white T-shirt styles, paired with the “monopoly” bucket bag from the TORY BURCH MONOGRAM series, created a fresh and comfortable early autumn atmosphere.
As the spokesperson for the TORY BURCH bag and shoe series, Song Yuqi knows how to accurately impress consumers. In the behind-the-scenes footage that fans love, she once held three different styles of “monopoly” bags, directly showing the brand’s main design, with full sales power.
Among the brand’s key promotion models, she also performed T MONOGRAM balloon bags, bucket bags, KIRA shoulder bags, sports sandals and other popular items many times. With her cute and smart personal charm, she fully displayed the design highlights of each bag and accessory, triggering the desire of fans and consumers to buy, which can be said to be full of sales power.