With the end of the Dragon Boat Festival, summer is officially here, and it’s time to prepare new bags for summer looks.
Gucci has launched a new summer resort series, inspired by the colorful tones of Italian Sorbet, injecting fresh and bright new colors into the classic GG Marmont bag.
As expected, this series has been enthusiastically sought after by female stars around the world as soon as it was released, and quickly became a popular item in street style.
Gucci’s 2025 new Lido summer resort series, inspired by the Italian seaside holiday style, incorporates sorbet colors into various items from clothing to accessories, creating a fresh and soft visual experience.
In particular, the new color of the GG Marmont bag has attracted the attention of countless stars with its unique charm. From the Cannes Film Festival to the early spring fashion show, the sorbet-colored GG Marmont bag has frequently appeared and become the focus of the camera.
American actress Julia Garner showed her love for the bag by wearing a GG Marmont bag at events in both Cannes and Florence.
At the Cannes Film Festival, she wore a blue suede backless dress with a pale yellow GG Marmont bag, exuding an elegant summer vibe
And in Florence, she attended the Gucci 2026 Spring/Summer fashion show in a grass green skirt with a pale pink GG Marmont leather shoulder bag, both looks showing extraordinary taste through color contrast.
Also attending the Cannes Film Festival, British-Indian actress Alia Bhatt chose a striped top with wide-leg jeans, creating a relaxed and comfortable seaside holiday style, and holding a pale pink GG Marmont leather shoulder bag, which played a finishing touch.
British actress Daisy Edgar-Jones cleverly combines sexy and casual styles, wearing a red and blue silk top and jeans from the Gucci 2025 Early Fall collection, paired with black-framed sunglasses and a light blue GG Marmont leather shoulder bag, showing a free and charming urban female image.
Thai actress Davika Hoorne chose a vibrant pink outfit, wearing a pink jacket and shorts from the Gucci 2025 Early Fall collection, and embellished the overall look with a light yellow GG Marmont leather shoulder bag, showing her bold and distinctive fashion attitude.
Gucci’s new GG Marmont bag, inspired by the color of sorbet, not only echoes the bright atmosphere of summer, but also injects a touch of bright color into street style, becoming a fashion focus that cannot be ignored this summer.