If you’re building a wardrobe that’s meaningful and timeless, these names should definitely be on your radar.
We’ve all been there: browsing through endless options only to end up feeling… disappointed.
Yes, the sheer abundance of choice on the high street is comforting, but it also means that before the weekend is over, you’re likely to find your latest finds all over your social media feed.
That’s why more and more of us are leaning towards a slower, more stylish approach to quiet luxury that values timeless style over trend chasing.
As Caroline Bessette-Kennedy captures our hearts once again with Ryan Murphy’s American Love Story, we’re turning to brands that live up to her heritage: simple, thoughtful, and built to last.
These clothes deserve to be in your own wardrobe. Think a boxy blazer with just the right amount of shoulders, enough to get you a better job.
Pearl details, but make them heavy, offbeat, and with a twist. Gold accents like sartorial punctuation. A slightly asymmetrical design adds interest.
So if you’re feeling fashion fatigue, keep reading. Below, we’ve hand-picked five of our favorite niche brands.
They offer thoughtful, wearable luxury that makes wearing them easy and convenient.
Best Niche Brands to Watch in 2025
Flow
If you’re already a fan of the Mother of Pearl brand, get ready to fall deeply in love with its equally visionary sibling, founded in 2025 by the talented Amy Powney.
Akyn offers beautifully crafted pieces made from carefully selected luxurious fabrics, each designed with durability and purpose in mind.
But it’s not just about looking good, it’s also about doing good. Rooted in sustainability and a genuine concern for the planet, each piece embodies a commitment to creating with heart and caring for the planet.
Piece of White
If you’re craving an update to your wardrobe that feels thoughtful, purposeful, and a little special, Turkish brand Piece of White should be your new go-to.
A favorite of Rosie Huntington-Whiteley and all those who love minimalism, Piece of White has carved out a niche in the coolest corners of Instagram and the wardrobes of sartorially conscious women.
As if
Comme Si is a brand that offers unobtrusive pieces that quietly and confidently assert themselves, from socks and luxurious loungewear to smart tailoring and quality you can really feel.
“I came across this brand at Liberty, but it has a cult following in the US thanks to its brilliantly lightweight boxer shorts and loose cotton trousers. The very foundation of a cool capsule wardrobe for summer,” says Kitty McGee, executive fashion director.
Castle Press
The Amsterdam-based brand is rewriting the rules of dress, ditching tradition and replacing it with sculptural silhouettes and slightly subversive cuts. “It’s every minimalist’s dream and a fashion insider’s secret,” says Kitty McGee.
Think asymmetrical necklines, elegant accessories, and tailoring that can easily go from the boardroom to the bar.
Aeron
If you haven’t seen Aeron yet, now’s the time. Founded by Eszter Áron, the Budapest-based label combines classic tailoring with a modern twist. It features clean silhouettes, clever details and pieces that can be worn every day.