Augustinus Bader revealed Wednesday that its latest product is a concentrated serum that the luxury beauty brand calls Elixir.
The new formula is designed to improve fine lines, skin tone, texture and skin elasticity to effectively fight visible signs of aging and boost skin health.
Its ingredients include an upgraded version of Augustinus Bader’s proprietary TFC8 complex, niacinamide and collagen. The product retails for $550 for a 30 ml bottle.
“TFC8 is a highly intelligent, science-backed complex that I developed to direct key nutrients and powerful ingredients to the cells that need them most,” co-founder and professor Augustinus Bader told L’OFFICIEL in an email.
“Think of it as a GPS for your skin: It provides the right support to trigger your skin’s natural repair and renewal processes.
It’s not about forcing change, but rather working with your skin’s own intelligence to deliver real, lasting improvements.”
The product took two years and 25 iterations to come to fruition, and is “the brand’s most concentrated formula yet,” according to Bader.
(That’s reflected in the $550 price tag, which is hundreds more expensive than its sunscreen or famous Rich Cream.) Some users see results within days of use, including firmer, more radiant skin.
Others see more dramatic results in eight weeks, with visible wrinkle reduction, according to clinical trial data.
Elixir has a creamy, viscous texture, similar to some lighter creams, and is best used like a serum. Apply after cleansing (toner is optional). Then, apply moisturizer, eye cream, and sunscreen.
“What continues to inspire me is the ability to translate cutting-edge biomedical research into smart, high-performance skincare that truly supports the body’s innate capabilities.
We are constantly pushing the boundaries of delivery systems and cellular communication to unlock more possibilities,” the professor continued. Elixir works “with the skin’s own innate intelligence.
It doesn’t override the skin’s natural capabilities, but rather enhances them by adapting to the skin’s needs and responding accordingly.”
This has been a busy year for product launches for the brand, with a mask and hairbrush launching in February and a sunscreen in March.