Of course, does high-end perfume necessarily mean high prices? Perhaps not. The cost of marketing and advertising often accounts for a surprising proportion of the price of a perfume.
When consumers buy perfume, do they love the fragrance itself, or are they more attracted by celebrity endorsements and gorgeous packaging? This question is worth pondering.
Géraldine Archambault, who has more than 30 years of experience in the French perfume industry, hopes to break the traditional concept of “high-end means high price”.
In 2018, she founded the “Essential Parfums” brand in Paris, and joined forces with the industry’s top perfumers to reveal the true value of perfume with practical actions.
In the cosmetics industry, non-product expenses such as marketing and channels have become an open secret.
“Essential Parfums” has chosen a completely different path from traditional perfume brands: they no longer emphasize exquisite visual stories and packaging aesthetics, but from the formula of perfumes, packaging design to sales strategies, to the greatest extent, eliminate redundant elements, so that high-quality perfumes can be integrated into people’s lives in a more pure and friendly way.
As the brand name “Essential Parfums” conveys, the brand firmly believes that the core of perfume lies in its own fragrance.
Essential Parfums not only provides perfumers with complete creative freedom, but also emphasizes the artistic value and purity of perfume works.
They select the highest quality fragrance raw materials, increase the proportion of natural ingredients, and strive to build a sustainable and transparent perfume production system.
In the traditional perfume market, perfumers are often hidden behind the halo of brands and celebrities, but Essential Parfums brings them back to the spotlight. Each bottle of perfume is printed with the perfumer’s autograph to highlight the status of the creator.
This concept has attracted many industry leaders to join, including well-known perfume masters such as Calice Becker, Sophie Labbé, Quentin Bisch and Fabrice Pellegrin.
They incorporate personal style and creative ideas into the fragrance, making each product unique.
Natural ingredients account for more than 86% of each eau de toilette of Essential Parfums. The fragrances used are all ethically collected and sustainable sources, and fermented beetroot alcohol is used as a carrier to make the perfume closer to nature.
However, the use of natural ingredients also brings increased costs and challenges in perfume technology, but the brand insists on its original intention of pursuing purity and nature.
In addition, Essential Parfums also fully implements the concept of environmental protection in the packaging and production links. The outer packaging uses environmentally friendly paper certified by FSC, and the protective packaging material used in the perfume bottle is pressed from the corrugated cardboard cut from the bottle body, completely abandoning non-environmentally friendly materials such as cellophane and plastic.
The perfume bottle is made of 25% recycled glass and is designed to be refillable to minimize waste and reflect respect for the environment.
Through a series of pragmatic and innovative practices, Essential Parfums allows people to rethink the definition of high-end perfume, and allows consumers who truly love the essence of perfume to return to the pure experience of smell.