The cross-border application of AI technology continues to break through imagination. PRADA is the first to introduce artificial intelligence into the field of fragrance, launching the AI perfume masterpiece – Paradoxe Mysterious Eau de Parfum fantasy floral fragrance.
This perfume has received a warm response since its global launch. It became the best-selling PRADA perfume when it debuted in Taiwan at the beginning of this year.
This fragrance uses the AI system to accurately analyze and capture the aromatic characteristics of thousands of jasmine flowers. The perfumer then uses AI’s creative simulation and data analysis to achieve a breakthrough in the sensory limits and formulate a floral musk fragrance with ethereal, watery and highly penetrating power.
In terms of fragrance structure, the top note uses lemon from Calabria, Italy, bringing a fresh and bright opening; the middle note combines jasmine and orange blossom essence extracted by AI to create a light and pleasant atmosphere
The base tone is outlined by warm and skin-friendly musk and musk mallow seeds, bringing a soft and warm aftertaste. The bottle design continues PRADA’s classic avant-garde style, presented in the brand’s iconic oblique triangle shape, like a fashionable art treasure.
To echo the theme of fragrance, PRADA takes “Magic Fragrance, Spring Outing with Flowers” as the main theme to create a trendy PRADA Beauty Picnic limited-time event.
Adhering to the brand spirit of “Rethinking Beauty”, PRADA Beauty, under the fashion leadership of Miuccia Prada and Raf Simons, successfully combines high-end aesthetics with trendy styles.
This flash event also brings the classic “Vichy Plaid” element of the show into the beauty space for the first time, creating a photo-taking wall without dead ends, and opens the exclusive printing service for perfume bottles for the first time, with a dedicated person custom-printing exclusive totems for perfume bottles.
In addition to plaid, there are up to 27,000 show fabric patterns to choose from, and you can experience it for free with any 90ml or 100ml perfume you purchase.
In addition, PRADA exclusive ice cream will be launched in limited quantities every Thursday to Sunday during the event, with only 150 servings per day, while stocks last.