French fashion brand LONGCHAMP not only focuses on styling design, but also strives to integrate quality of life with aesthetic concepts to create daily wear with unique philosophical meaning.
This summer (2025), LONGCHAMP will enter Forte dei Marmi, a popular resort on the Tuscan coast of Italy for the first time, and will land on the legendary private beach Bagno Felice 1 for a limited time before the end of September.
LONGCHAMP BEACH CLUB uses sage green as the main color, cleverly integrating elegant French aesthetics into this seaside resort space.
Beach lounge chairs, parasols, beach huts and furniture accessories are full of greenery. The details of the backgammon chessboard and customized beach house keys perfectly interpret the philosophy of life where elegance and nature coexist, creating a strong freehand holiday atmosphere.
In the season when the sun of Paris and Tuscany meet, LONGCHAMP previews the highlights of autumn 2025.
The brand’s iconic “Le Roseau” series uses bamboo buckles as its soul symbol, constantly innovating in silhouette, material and color, and showing the brand’s excellent craftsmanship.
In the fall of 2025, the Le Roseau series revolves around the spirit of “returning to casualness” and reinterprets this classic bag shape that was born in the 1990s and designed for urban women.
This tribute to the classic series includes tote bags, bucket bags, crossbody bags and evening bags, using natural cotton canvas and soft calfskin, with bright colors such as canary yellow and Oregon green.
The simple geometric lines of the bag body and the bamboo buckle details complement each other, not only paying tribute to the craftsmanship, but also being practical.
Creative director Sophie Delafontaine said: “Le Roseau symbolizes LONGCHAMP’s journey in leather craftsmanship and detail exploration. One detail can change the overall situation, and the bamboo button is a tribute to the spirit of carpenters.”
The autumn series is inspired by the pottery studio of Parisian women, with workwear style as the keynote, showing the sincerity and simplicity of creation.
The clothing is made of elegant and low-key fabrics and colors, such as white paper, earth, mahogany and cobalt blue, echoing the artist’s creative space and material texture.
From the vintage La Cigale leather clogs, painter-style blouses, to the Le Pliage Xtra half-moon bag, the overall presentation is full of artistic atmosphere, interweaving the ingenious life picture of Parisian women, perfectly integrating functionality, artistic sense and life texture into fashion.
With life as a canvas, LONGCHAMP uses the new season design to depict a style full of artistic soul. For Parisian women, every little thing around them is inspiration and surprise – whether it is the sign outside the frame shop, the holy water basin in the violin workshop, or the tools in the hands of the leatherworker.
The “toast bag” Epure cowhide bag born from this has become a stunning work that attracts attention this season. Creative Director Sophie depicts the life picture of Parisian women that women all over the world yearn for with multi-sensory charm.