Sunscreen isn’t the only way to protect your skin from the sun, and fans of Coolibar know this all too well. The sun-protective clothing brand is launching its Mott50 Edition capsule collection this month, featuring UPF 50+ protective clothing.
Coolibar is known for its focus on designing clothing that perfectly blends fashion and lifestyle, especially when it comes to UPF 50+ clothing. Before the innovative brand entered the fashion world, sun-protective clothing wasn’t so easy to find, and certainly wasn’t so fashionable.
The new Coolibar Mott50 Edition collection features minimalist designs made from luxurious materials for a comfortable, next-to-skin feel without compromising on the effectiveness of UPF 50+ sun protection technology. The versatile collection covers formal occasions, travel, and other everyday activities in the sun.
“When creating Coolibar Mott50 Edition, we wanted to combine innovative sun protection with confidence-boosting design. The collection is a perfect blend of luxury and technology that redefines sun protection fashion,” said Luis Toro, senior director of marketing and communications, in a press release.
The collection kicks off with a campaign featuring 90s model Niki Taylor, her daughter Ciel Taylor Lamar, and former Miss Universe Dayanara Torres, who herself battled melanoma and hopes to raise awareness of skin cancer and remind people to start prevention now.
“Sun protection is multifaceted. It not only prevents health risks, but also allows women to look radiant and confident no matter the environment. The Coolibar Mott 50th Anniversary Edition allows me to advocate for beauty and health in a personalized way.”
For 20 years, Coolibar has been promoting fashion that focuses on UV protection and encouraging awareness of prevention. With this new launch, Coolibar further expands its investment in innovative protection with a premium capsule collection dedicated to enjoying the summer sun in style. These products will be available this fall on the Coolibar Mott50 Edition website and selected retailers.