Smell often evokes memories, making perfume a highly personal form of expression. For 21-year-old actress Storm Reid, it was precisely this that made her the face of Coach’s latest fragrance campaign.
Reid told L’OFFICIEL that the new golden fragrance brought back memories, especially warm memories of her mother.
Under the lens of renowned photographer Cass Bird, Reid was clad in gold, which not only shines visually, but also symbolizes strength and confidence.
She called the shoot a moment of inner strength, exuding a firm energy from her skin to her scent.
The bottle of this perfume continues the classic design of Coach, with the iconic “C” pendant on the gold chain, and the appearance is simple yet sophisticated.
As Stuart Vevers, the brand’s creative director, said: “True luxury is not unattainable, but comes from sincerity.”
Reed further shared: “For me, the most important thing is to accept the real self, whether it is strengths or weaknesses. Coach Gold captures this spirit and makes people glow from the inside out.”
Today, Coach is gradually transforming into a more diverse and dynamic brand in the US market, continuing to expand new product lines and cooperate with organizations such as the WNBA.
The new perfume Coach Gold is different from the brand’s iconic bag products. It is priced at $130 and aims to encourage women to show their most dazzling and powerful side.
The top note of the perfume combines pink pepper, apple and bergamot essences to bring a fresh and confident breath
The combination of the middle and base notes – almond blossom and warm vanilla, gives the perfume a deeper sense of tenderness and heaviness.