May has a slew of new releases, collaborations and store openings to get you ready for summer. Louis Vuitton kicked off the event with a custom trophy case for the winner of the much-anticipated Miami Grand Prix. From major fashion moments to unmissable launches, here’s everything you need to know for May.
Louis Vuitton Launches Custom Trophy Case for Miami Grand Prix
Who: Louis Vuitton
What: Custom Trophy Case
Where: Miami
Why: Louis Vuitton created a custom trophy case for Miami Grand Prix winner Oscar Piastri of McLaren, complete with a custom logo to commemorate the iconic racetrack.
The case features Miami’s signature powder blue colours and is topped with a checkered ‘V’ logo inspired by the finish line of a race car, all set against Louis Vuitton’s signature monogram canvas. The launch comes as LVMH signs a 10-year partnership with Formula 1, further cementing its position in the top echelon of motorsport.
Max Mara Celebrates 10th Anniversary of Whitney Bag
Who: Max Mara
What: 10th Anniversary of Whitney Bag
Where: Online at maxmara.com
Why: Max Mara is celebrating its iconic Whitney bag, inspired by New York’s Whitney Museum, both of which will celebrate their 10th anniversary in 2025. Launched in 2015 to coincide with the opening of the museum in the Meatpacking District, the bag’s ribbed design echoes the exterior of the Whitney.
Max Mara is going all out for this milestone, with celebrations planned in stores around the world and a special celebration at the Whitney on May 20 to celebrate the anniversary of both the museum and the bag. In addition, the brand is launching a special edition anniversary collection, including an aluminum calfskin version and 13 new colors of the bag.