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“Light Matte” Air Cushion Launch: Cools by 3.3°C, Loved by BTS Jin!

by Tina

For many oil control enthusiasts, light and mist have their own advantages and disadvantages, and sometimes it is really difficult to choose.

Nowadays, Laneige, the Korean trendy air cushion overlord, has to say that children are the easiest to make choices, and they want everything! This summer, the perfect fusion of light and mist, launched the amazing “light mist”, which not only makes the makeup moist and flawless, but also makes you feel the temperature drop by 3.3 degrees with just one touch. No wonder even BTS Jin snapped it up and couldn’t put it down!

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Backed by the largest cosmetics group in South Korea, AmorePacific, Laneige is definitely a pioneer in the air cushion field! Although there are already classic small square matte and light air cushion, Laneige is well aware of the hesitation of oil control enthusiasts between light and mist.

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Once again, we will strive to create a product that takes into account flawless, moist and transparent makeup, and can present a natural, light and clean light mist foundation, and launch the new “magnetic small square” NEO double-effect long-lasting thin matte air cushion, which perfectly combines the mist and light.

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The light mist combination sounds simple, but it actually contains many disruptive innovative technologies. First of all, it uses “light-sensitive soft-focus magnetic absorption technology” to maintain lightness, freshness and oil control with exclusive light-sensitive spherical soft-focus powder and magnetic makeup holding powder.

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With a precise color correction system, the ultra-micron powder particles are fused through 150,000 high-speed rotations to create a more delicate and uniform light mist powder, accurately correct skin color, reduce sallowness and dullness, modify redness, and enhance skin radiance.

More generous injection of up to 89% of essence-level care ingredients, including extremely small molecule hydrolyzed hyaluronic acid, ceramide, niacinamide, Brazilian berry extract, West Indian cherry extract, etc., and combined with moisturizing and water-locking technology

Lock the moisture firmly in the base of the skin, reduce the evaporation of skin moisture, make this air cushion more hydrated, and feel a 3.3°C drop in temperature when tapping, instantly refreshing and satisfying, equivalent to moisturizing, delicate, and cool at the same time!

Even the outer box has been upgraded synchronously, with an exclusive double-sided mirror design and “fluorescent yellow side button” design inside and outside, and a unique double-headed heart-shaped powder puff design inside, making the makeup more perfect without dead angles.

It is recommended to use the “concave” of the heart-shaped powder puff, tapping a layer to easily apply makeup to modify the skin tone, showing a natural and light matte makeup. When continuously stacking and tapping, you can also use the “pointed side” of the powder puff to cover blemishes, making the details more delicate and flawless.

The light mist and cool touch of the magnetic square not only conquered Korean girls, but even BTS Jin gave it a super high praise! Directly verified in the shooting footage, the skin condition is really getting better and better after use, no wonder it has become his new favorite in summer!

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