On Friday, June 6, the 31-year-old musician posted several new photos on social media, tagging his clothing brand SKYLRK.
In the photos, Bieber wears a monochrome outfit with different shades of blue.
The first photo simply shows him casually lounging on the couch with friends watching sports.
The next few slides show him in full view in front of a clothing rack, taking a mirror selfie. Bieber’s oversized hoodie has two pockets on the front and a silver zipper running from top to bottom.
He paired it with bright blue leggings and added white socks for a cozy vibe.
It’s unclear if all of the items are from SKYLRK, as the brand’s Instagram page does not have its own posts and the site requires a password to access.
The “Baby” singer began promoting SKYLRK shortly after publicly severing his partnership with Drew House in early April 2025. Drew House is the clothing brand he co-founded with former stylist Ryan Good in January 2019.
The collection, a nod to the singer’s middle name, includes a range of T-shirts, sweatshirts and shorts, as well as a line of beige corduroy apparel featuring the Drew logo and a smiley face.
In an April 10 Instagram Stories post, the “Sorry” singer posted a screenshot of Drew House’s official Instagram page, along with a message urging fans to stop supporting the brand.
“Justin Bieber and I are no longer affiliated with this brand. Drew House does not represent me, my family, or my life,” he wrote. “If you like me as a human Justin Bieber, don’t waste your money on Drew House.”
When he first began promoting SKYLRK, fans compared the merchandise in his April 3 Instagram post, such as product images of colorful sunglasses and a blue phone case, to phone cases sold by Rhode, the beauty brand founded by Justin’s wife, Hailey Bieber.
Rhode’s “lipstick case” features a slot on the back that’s just the right size to hold a tube of her beauty brand’s lip balm.
Less than two weeks later, the 28-year-old model revealed she was involved in SKYLRK’s design process, citing a now-expired Instagram Story, according to Page Six.
“I’m working on my favorite jacket,” she captioned a mirror selfie, tagging the brand in the post.
In the photo, Hailey wears a black leather jacket with front pockets and zipper, paired with dark wash jeans and straight light brown hair.
She later shared a similar photo to her Instagram carousel in April, captioning “multiple emotions and scenes from the last week.”